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The web site primmnevada.net had the following on the web site, "Primm, Nevada is an unincorporated community of Clark County along the California border." We noticed that the website said " It is located forty miles south of Las Vegas on heavily traveled Interstate 15, which is the primary connection route between Las Vegas and Southern California." It also said " While many travelers simply pass through Primm, it has many great attractions that make it worth a visit! The oldest of the hotel in Primm, Whiskey Petes is typically the most affordable with many familybu." The header had Primm as the highest ranking optimized keyword. This keyword is followed by Primm Nevada, Primm NV, and Primm Valley which isn't as urgent as Primm.